The week is coming to an end. It has been a wild ride for me and my team at What's Up Magazine, a ride that has led me to some interesting and uneasy thoughts.
1. Any new venture requires faith. Every month the creative Monkeys at Wu have to pull create a completely new reading experience. This has to be true for us as a staff if it is going to be true for you, our readers. Since we don't have a crystal ball to tell us what is going to be important in December, or any other month in the future, we make the best choices we can and go from there. But here is what I like about it. It always seems we discover some new person, event, or idea that ignites a spark in our collective imaginations. The spark, however, is not there at the beginning and, well, sometimes it doesn't come until the last day or two of the publsihing process. You probably could care less about all of that, but it is true for you, too, in other ways. Start something positive and I believe it will come to life in ways you did not expect. You must have faith that your creation will emerge from the lump of clay you begin with ... that's what makes it so much fun.
2. Cost. Every journey has a cost associated with getting to the destination. I am learning that we must be prepard to pay, and sometimes pay dearly, to reach our dreamed-of destination. The sacrifice, anxiety, is all part of getting where you want to go, or dare I say it, where you are SUPPOSED to go. Sacrifice, anxiety, frustration, the stumbling around in the dark, all of it lead to only two destinations: a downward spiral to defeat, or to strengthened resolve to try again, believe, trust, and ultimately, to win. Not winning in the way we normally think of it, but winning even in defeat and set back. Seeing opportunity in struggle and even impossible circumstances. That's where I was today. Seems like I canalways loook at the darkness, but today, ah, today, I decided to look for opportunity in the challenge. That is the true destination, true destiny. Overcoming my fatalistic, defeatist inner man, with the help and power of the Holy Spirit, THROUGH hard times. Yes, it is crazy to think that someone we cannot see is helping us, but GOD truly is. He took my hand this week and showed me how to turn almost certain defeat into undeniable possibilities and victories! A destination worth the price, I assure you!
3. Value. I told someone this week that we, as a company, must pray for our advertisers, that their businesses will prosper as a result, at least partly, because they place an ad in WU. That is part of the value I want to give to people who pay for ads, who believe in what we are doing. I want them to know we are praying, in faith, to see God give them an abundant harvest. Then, I am praying they will give some of that harvest away to those who need it (no, I am not talking about me, or my company). Then, the world will be an entirely different place.
Today I was a man! Woooohoooo (squeek, squeek!) LOL
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